Theo Grassl
Brand Leadership, Workshops & Strategic Sparring
from €220
lectures from €450 · workshops from €1,200 · custom formats on request
Decoding the human side of brands – for leaders in transition, companies & organisations
✓ Brand strategy, positioning and personal branding consulting for founders and executives
✓ Neuromarketing and buying behavior workshops
✓ Leadership psychology, change management and innovation by design
✓ 20+ Years of Experience
✓ Based in Munich, lectures across Europe & available for in-person and online presence
from lecture halls to live stages
trusted by leading
universities and brands
For over twenty years Theo has taught, trained and advised at the intersection of academia and industry.
His engagements span fashion houses, automotive brands, agencies and academic institutions across Europe and beyond.
+ Engagements at Vienna University, Donau University Krems, Kempten University, Macromedia University, IHK Akademie, Deutsche Pop and others.
He creates space
for new thinking.
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I met Theo as a student in his brand psychology class. Years later he is still one of my closest friends, mentor and one of the sharpest minds I know.
He is program dean for Fashion and Design Management at AMD Munich and has spent twenty years working with brands like BMW, Hugo Boss and Argonauten Munich. When he is not on stage or in front of a class, you will find him on his motorcycle in the mountains, with his closest friends, on a Bavarian lake, or somewhere in Italy. Florence is his second home. He is also probably the best dressed person in every room he walks into.